Instead, Google has focused its marketing for Google Lens on general interest visual searches like pets and flowers. That could be highly monetizable in fashion and local discovery. Google, being Google, will likewise monetize Google Lens’s “lean-forward” user intent to contextualize physical world items. Though in fairness, Google announced that figure a year ago.īeyond volume, Pinterest’s advantage goes back to the product focus. This notably beats Google Lens’ one billion products recognized. To validate this potential, it recently announced that Pinterest Lens - its visual search feature - recognizes 2.5 billion objects, mostly fashion or home-related. It has a narrower use case than Google - mostly around consumer products - but that focus aligns with monetization. The publicly-traded media & commerce play is likewise positioned with an image database and AI chops. More importantly, it’s highly motivated to make visual search happen.īut another player could vie for visual search market share: Pinterest. It has the knowledge graph, image database for object recognition, and other underlying tech advantages that will carry over to a visual search world. Speaking of Google, it’s the front runner for visual search. To sidestep tech jargon, Google sometimes calls it “search what you see.” For those unfamiliar, it’s a sort of cousin of AR that taps into computer vision and machine learning to identify items you point your phone at. Visual search is our top pick for AR flavor that could birth killer apps. For an indexed collection of data and reports, subscribe to ARtillery Pro. It includes data points, along with narrative insights and takeaways. Data Point of the Week is AR Insider’s dive into the latest spatial computing figures.
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